Thoughtfully written, diligently researched, SEO/AEO-friendly content for a variety of brands

  • Far Niente

    Far Niente is a Napa Valley winery offering a captivating collection of red and white wines. I created landing page copy to showcase their collection of Cabernet Sauvignon, Pinot Noir, and Chardonnay wines.

  • Painful Pleasures

    Painful Pleasures is an e-commerce site providing tattoo and piercing supplies to professional artists and shops. I’ve written many of their product page FAQs, including the Traditional Tattoo Needles and Adjustable Stroke Tattoo Machines pages.

  • Louis Poulsen

    Louis Poulsen provides modern lighting fixtures rooted in Danish design for customers who appreciate purposeful form and function. Here is an article explaining how to layer indirect lighting in your home.

  • OmegaVia

    OmegaVia is focused on long-term health and daily nutritional support for adults, providing highly concentrated fish oil supplements. I’ve written long-form content for their blog, including Signs You're Low in Omega-3 and What Are the Side Effects of Fish Oil?

Meticulously edited content to help readers make informed decisions

  • Cost to Repair Solar Panels

    Angi uses first-party data to share the average cost of home improvement projects. Here is an article that discusses solar panel repair costs, along with expert quotes I sourced from one of our Angi Pros.

  • Best Home Warranties

    Part of U.S. News & World Report’s 360 Reviews vertical. Here is a ranking of the Best Home Warranty Companies, which outlines average costs, pros and cons, and typical plan coverage.

  • Cost to Replace a Glass Stovetop

    ConsumerAffairs provides a mix of “best of,” cost guides, and informational articles to help readers make smart decisions. Here is an article outlining the cost to replace a glass stovetop.

  • Insurance Glossary

    Understanding insurance terms is tricky for the average consumer. At U.S. News & World Report, we created a comprehensive collection of articles to define common insurance terms. Here are two I worked on: Accredited Adviser in Insurance (AAI) Designation & Associate in Reinsurance (ARe) Designation.

  • In-House Training Guides

    At Vivial, we provided content for a wide variety of small- and medium-sized businesses. I launched a project to create industry guides to help level up our editors’ skills. Here’s one on how to edit content for food, restaurant, and catering clients.

    And to make onboarding new content team members easier, we created a comprehensive guide to understanding SEO.

Content Projects & Story Structures

Angi: Local Cost Guides

Tapping into the local market for our cost guides felt like an easy win. However, we needed to ensure we had enough cost data while avoiding duplicate content penalties from Google. I created a templated content brief that cut down editing time by 50%, allowing us to publish over 1,700 articles in 6 months. Local cost guides also drove higher conversion rates and increased revenue.

Angi & HomeAdvisor: GenAI

I spearheaded a project that used a generative AI workflow to create 1,000 new articles about niche home improvement tasks in 6 months. The articles were based on existing information across the Angi and HomeAdvisor content libraries. These articles drove an additional 25% in revenue, combined, across the two websites and had a 70% ROI.

Angi: Cost Insights

Angi’s cost guide articles are a primary traffic driver, providing readers with cost data from real-life customers. We revamped our “key takeaways” on these articles to focus on highlighting the most important costs for each project. Overseeing this project, I created templated guidance and a work stream that allowed us to update hundreds of articles in just a few months. This update boosted search rankings as well as AIO and featured snippets.

Learn about my experience