Written & Edited Content

A two-story brick house with an attached garage, small trees and bushes in the front yard, a clear blue sky with some clouds, and freshly laid black mulch around the plants.

Best Home Warranty Companies

Modern kitchen with white cabinets, wooden countertop, and a backsplash. Contains an electric cooktop and a sink.

Cost to Replace a Glass Stovetop

A man installing a solar panel on a house rooftop during daytime.

How Much Does It Cost to Repair Solar Panels?

A young woman with curly hair and glasses sitting on an orange rug, leaning against a white couch, working on a laptop in a bright, modern living room with large windows and indoor plants.

Accredited Adviser in Insurance (AAI) Designation

Two women are having a discussion at a desk in an office. One woman with long red hair is pointing at a computer monitor, while the other woman with long dark hair and a coral blouse listens.

Associate in Reinsurance (ARe) Designation

Overhead view of a round table with various plates of breakfast food, including waffles with berries, eggs, and a plate of assorted vegetables. There are cups of coffee, glasses of water, and silverware arranged on napkins.

Food Industry Guide (In-House Resource for Vivial)

Two men writing on a transparent whiteboard with markers, one in the foreground and another in the background, in a modern office.

SEO Guide (In-House Resource for Vivial)

Content Projects & Story Structures

Angi: Local Cost Guides

Tapping into the local market for our cost guides felt like an easy win. However, we needed to ensure we had enough cost data while avoiding duplicate content penalties from Google. I created a templated content brief that cut down editing time by 50%, allowing us to publish over 1,700 articles in 6 months. Local cost guides also drove higher conversion rates and increased revenue.

Angi & HomeAdvisor: GenAI

I spearheaded a project that used a generative AI workflow to create 1,000 new articles about niche home improvement tasks in 6 months. The articles were based on existing information across the Angi and HomeAdvisor content libraries. These articles drove an additional 25% in revenue, combined, across the two websites and had a 70% ROI.

Angi: Cost Insights

Angi’s cost guide articles are a primary traffic driver, providing readers with cost data from real-life customers. We revamped our “key takeaways” on these articles to focus on highlighting the most important costs for each project. Overseeing this project, I created templated guidance and a work stream that allowed us to update hundreds of articles in just a few months. This update boosted search rankings as well as AIO and featured snippets.

Learn about my experience